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What sets us apart
WHAT SETS US APART
We continuously drive forward innovation to deliver new products.
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In-depth knowledge of niche motor
We endeavour to combine expertise with our partners to deliver added value. Our knowledge and commitment to long-term partnerships positions us as trusted distributor in the UK motor market.
Digital-first approach
We are a digital-led business embracing technology across both our distribution and underwriting functions. We aim to leverage these capabilities to be agile in everything we do.
Stakeholder centric service
We keep both our customers and partners in focus with the aim to always be proactive and to be easy to work with.
WHAT WE OFFER
Experts in Specialty Motor.
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Milestones
7
years trading
250mil+
miles insured
20+
insurer partners
OUR JOURNEY
With a proven track record of delivering results.
JUNE 2018
IU was incorporated.
JANUARY 2019
We launch Personal Car and Commercial Vehicle products to the broker market.
JULY
2019
Our retail brands were born to distribute direct to customers.
MARCH 2020
We launched into both the Private Hire and Public Hire taxi markets.
APRIL 2022
IU continued to expand its insurer panel to better serve wider markets.
JANUARY 2024
Sutherland Direct is acquired to further expand into Black Cabs in London.
JULY
2025
IU launches into Driving Tuition and fleet business direct to market.
DECEMBER 2025
IU develops new products for modified and enthusiast cars.
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