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INSURANCE FOR THE NOT SO STANDARD.

The first choice for specialist motor 

What sets us apart

WHAT SETS US APART

We aim to continuously drive forward innovation to deliver new products. 

Data driven decision making

We are a data-led business utilising analytics within underwriting, pricing, broking, product development and operations. We aim to leverage our data capabilities to provide unique benefit to partners.

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Delivering growth in niche motor

When collaborating with partners we aim to combine expertise to develop new niche motor products. Our market knowledge, agility and commitment to long-term partnerships has made us a trusted distributor in the UK motor market. 

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Partner centric service 

We keep our partners in focus on everything we do. We aim to always have a proactive approach and to be both easy to trade with and a pleasure to work with.

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Milestones

7

years trading

250mil+

miles insured

20+

insurer partners

WHAT WE OFFER

Experts in the not so standard.

Car

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Personal Car

Cover for everyday vehicles used for both social and work purposes.

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Driving Tuition

Dedicated cover built for driving instructors for when they are teaching others to drive.
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Enthusiast / Modified

Specialist cover for pride and joy vehicles and modified cars, owned by car enthusiasts for leisure / car shows.
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Prestige

Bespoke policies for high-value, luxury vehicles across the UK.

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Van

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Own Goods / Trades

Insurance for single commercial vehicles used for social, the trades or delivery purposes.
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Catering Van

Bespoke policies for a wide range of catering vehicles from food trucks to coffee carts.
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Courier

Specialist cover for any van being used for delivery.

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Commercial Vehicle Fleet

Fleet policies for 3 to 25 vans on an any driver basis.

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Taxi

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Private Hire

Cover for Private Hire taxis across the UK including drivers using ride hailing apps.
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Taxi Fleet

Fleet policies for 3 to 25 taxis on an any driver basis.

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Public Hire

Specialist policies for Public Hire taxis including London Black Cabs.

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OUR JOURNEY

With a proven track record of delivering results.

JUNE 2018

 

IU was incorporated.

JANUARY 2019

 

We launched Personal Car and Commercial Vehicle products to the broker market.

JULY

2019

 

Our retail brand was born to distribute direct to customers.

MARCH 2020

 

We launched into both the Private Hire and Public Hire taxi markets.

APRIL 2022

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IU continued to expand its insurer panel to better serve wider markets.

JANUARY 2024

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IU acquired Sutherland Direct to further expand into London Black Cab. 

MARCH 2025

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​​IU focuses on diversification to launch into new niche motor classes.

Partner with us

Work with our team

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Partner with us

We want to talk to both brokers and insurers looking to develop a new products. Take a look at what we offer.

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Explore our products

We have a wide range of products across motor personal and commercial lines. Explore all the products we distribute.

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Join the team

We're always looking for talented and motivated individuals to join us on our journey. Find out more about working at IU.

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